ILL HOLLIDAY
Hill Holliday is a marketing and communications agency based in Boston, Massachusetts with offices in New York City and Greenville, South Carolina. It is the 17th largest advertising agency in the U.S. and is part of the world's third-largest advertising and marketing conglomerate, IPG.
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Objective: Increase the brand’s social engagement rate by 5% and the follower count by 100.
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COPYWRITING BY HEATHER PARK & SNEHA SATISH
MARKETING CAMPAIGNS
#1: Hill Holliday Insider
Hill Holliday is home to some of the brightest, most creative minds in the advertising industry. Without them, Hill Holliday would not be as successful as it is today.
Hill Holliday Insider is an inside look at the thinking behind key figures of Hill Holliday. This content pillar represents the team's commitment to showing empathy, excellence, and growth in their work.
Alternative theme names:
An Inside Look
Dive Deep
#2: PAW POSTS
With Hill Holliday's pet-friendly office, employees' furry companions naturally become a part of the team.
Paw Posts is a series spotlighting the four-legged friends who keep our workspace happy. With pictures of adorable pets and their "position" at the company, people can have a laugh and feel encouraged to work in this welcoming and warm environment
Alternative Theme Names:
Hounds of Hill Holliday
Humble Hungry Puppies
#3: Less Talk, More Action
Hill Holliday supports marginalized communities and acknowledges the persistent systemic discrimination and inequality in our society. Understanding that meaningful progress requires more than mere words, the agency is dedicated to implementing measures that foster justice, equity, and inclusivity for everyone.
Less Talk, More Action is a series educating people about Hill Holliday's concrete steps to promote a more inclusive agency and world beyond it.
Alternative theme names:
Actions Speak Louder Than Words
Doing Beats Saying
instagram reels
